Kickstart Your Social Media Marketing Journey: A Guide for Beginners

Hello there! My name is Gideon, and today I’m going to guide you through the exciting world of social media marketing. Whether you’re a business owner or a personal brand, this guide is for you. So, buckle up and let’s get started!

First things first, you need to have a business or a personal brand. It’s like your identity in the vast digital landscape. And just like any journey, you need to have a destination in mind. In other words, you need to have goals for your personal brand or business.

Next, you need to set up a website for your personal brand or business. It’s like your digital home where people can learn more about you or your business. Remember, it’s important to make sure your business also has its own brand. I will not go much into this, if you need help with web design, you’re in the right place. Just book a call with us and we can talk about your goals.

Once you have your website, the next step is to set up the social media platforms for your personal brand or business. Even if you set up social media platforms for your business, it’s still important to have your own social media platforms set up. As your business grows, your personal brand also grows, and it’s a way to attract more customers. Soon, once the business is well established, it will also have its own brand. But it’s fine for them to grow together.

Don’t forget to set up your Google Business profile and your business emails. We can help you with this if you need help.

After setting everything up, it’s time to come up with good but realistic goals. Goals are your driving point and will determine what exactly you should expect from your business in a specific timeframe. I know I mentioned goals earlier, so I guess you realize how important they are.

The next step is understanding your strategy in social media marketing. It’s easy to think that all you have to do is to simply post your work on your social media channels and invite people to come for your services. That’s simple, and it will also bring simple results. For more serious results, you have to be more serious about your marketing strategy, including your whole customer journey, what exactly do you give your customers and at what stage in their journey and how do you increase the lifetime value of your customer while providing them even must more value.

Your goals will determine how much you need to strategize. Now, there’s a lot about strategy, and I will need a separate post about strategy. So, to make it simple, if you would like to know more about strategy, just book a call with us and we can learn more about your goals and then strategize for you. This is valuable if you want to learn more about how to take your company to the next level. We study these strategy stuff to make it easy for you.

Once you have your strategy, the next step is action.

And obviously, don’t forget to review and refine your strategy and actions. Thank you for reading. Stay in touch. Let us know if you need any help.

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